How virtual events are forcing us to change the way we do business

With physical events and conferences not an option at the moment, companies have been forced to take their events online.

Virtual events are now being used to host conferences, hold trade shows, and launch products. Virtual events bring significant benefits, including increasing the reach and volume of event attendees, overcoming barriers like time, resource and location.

Despite this, they are not without their challenges. Companies need new ways to showcase their products to attendees, and keep them engaged.

Most virtual event platforms include live stream and pre-recorded sessions, multimedia presentations, virtual networking tools, and in some cases, virtual exhibition spaces and exhibitor booths. These achieve some of the goals of a typical physical event or conference.

For software companies looking to demonstrate their products or give attendees the ability to try these for themselves, moving to a virtual event is more complicated.

From our experience, virtual classrooms are the best way to do this. In virtual tech classrooms, virtual presenters can hold demonstrations of live environments with virtual attendees.

Using virtual classroom technology, presenters can guide attendees through a business use case for their product, and give them the ability to test drive the product themselves. When using a platform for this, presenters can provide ‘over-the-shoulder’ assistance to attendees and give instant feedback.

This results in event attendees experiencing an interactive session, that they otherwise would not have experienced via a typical webinar or multimedia presentation.

At Heropa, we firmly believe that in order for your virtual event to be a success, you need virtual labs. Our virtual labs platform can help you achieve this.

To learn more about how to include virtual labs in your next virtual event, speak to us today.